Product Marketing Manager (AI & Data Center Solutions) Position Available In Somerset, New Jersey

• About Us
• Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services.
• Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next.
• But the heartbeat of SHI is our employees
• all 6,000 of them.
• If you join our team, you’ll enjoy:
• + •Our commitment to diversity, as the largest minority•and woman-owned enterprise in the U.

S.

• + •Continuous professional growth and leadership opportunities.
• + •Health, wellness, and financial benefits to offer peace of mind to you and your family.
• + •World-class facilities and the technology you need to thrive•in our offices or yours.
• Job Summary
• SHI, one of the world’s leading technology solution providers and America’s largest MWBE, is pleased to present an exciting opportunity for an experienced product marketing manager to drive awareness and customer experience for its AI, Cloud and Data Center Solutions.

This “hands-on” role focuses on creating differentiated messaging and content for SHI’s AI, Cloud, and Data Center portfolio. The role reports to the Director of AI & Data Center Solutions, working in a collaborative team environment that includes functional leadership, AI, Cloud, and Data Center subject-matter experts, pre-sales teams, product teams, events teams, writers, designers, and analyst relations. The main goals of the role are to drive awareness, engagement, and utilization of SHI’s growing AI, Cloud & Data Center solutions and services offerings with both existing SHI customers and new prospects. The Product Marketing Manager is responsible for developing and managing SHI’s go-to-market strategies for products, solutions, and services in collaboration with various internal teams, aiming to achieve company growth goals. This role involves creating and delivering targeted content, managing marketing deliverables, maintaining brand integrity, and supporting Voice of the Customer activities, while measuring program effectiveness and preparing strategic presentations for executives. This position is required to report to the SHI Somerset, NJ office location as determined by SHI management. Role Description + Developing and executing marketing strategies to drive awareness and promotion of SHI’s AI and Data Center solutions and services, both internally and externally, using a wide variety of marketing channels, including (but not limited to): + Website pages + AI, Cloud & Data Center demo videos + Customer testimonial videos + Solutions brief and datasheet + Blogs + Sales PPTs + Press announcements + Data Center Factory tours + Events & webinars + Social media + RFP content + Developing differentiated SHI’s AI, Cloud and Data Center solutions and services messaging and positioning that will guide marketing campaigns and accelerate SHI’s AI and Data Center solutions and services sales efforts. + Collaborating with peers across the marketing organization, including resources to assist with additional copywriting, digital marketing support, events management, and project management support. + Managing the creation and production pipeline of SHI’s AI, Cloud and Data Center solutions and services marketing and promotional content, demo catalogs and supporting the coordination of customer and partner tour experiences. + Supporting Demand Generation and Sales Enablement teams with market knowledge and targeted content. + Conducting Voice of the Customer activities and collaborating with SHI’s AI, Cloud and Data Center solutions, services, and product teams, architects, and engineers to inform the continual development of SHI’s AI, Cloud and Data Center Solutions portfolio. + Developing and managing SHI’s Product, Solutions, & Services GTM strategy in partnership with our Partner Solutions Management, and Partner Marketing teams to achieve company growth goals. + Partnering with the Solutions & Services solution practice leads and product/service owners to develop, execute, and evolve SHI’s value propositions. + Working closely with Growth Marketing, Partner Strategy, and Sales leadership to identify Software Solutions, & Services program priorities and target audiences. + Collaborate with internal Subject Matter Experts (SMEs) to define targeted content for various buying personas and buying stages of the SHI customer journey. + Supporting Demand Generation, Partner Strategy, and Sales Enablement teams with market knowledge and targeted content. + Design and deliver solutions/product marketing programs that reflect SHI’s sales methodologies (current) and aspirations (future). + Manage the production of all product marketing deliverables, including webpages, sales and marketing collateral, product and solutions videos, customer testimonials, events, and webinars. + Maintain brand integrity across all initiatives and communications. + Supporting Voice of the Customer activities and working with product teams to ensure continual SHI Solutions & Services development. + Measure and report on programs to track Return on Investment and other KPIs, including revenues, margins, customer acquisition, and content engagement. + Prepare promotional and strategic presentations/updates for the executive team. Behaviors and Competencies +

Analytical Thinking:

Can apply critical thinking to analyze data, identify patterns, and make basic inferences. +

Business Acumen:

Can analyze financial and operational data to make informed decisions. +

Communication:

Can effectively communicate complex ideas and information, and can adapt communication style to the audience. +

Creativity:

Can demonstrate creativity in problem-solving, considering multiple perspectives and exploring diverse options. +

Customer Centric Mindset:

Can identify customer pain points and propose solutions to address them. Actively seeks customer feedback and incorporates it into product improvements. +

Decision-Making:

Can evaluate options, consider potential outcomes, and make well-informed decisions that reflect an understanding of the impact. +

Project and Goal Focus:

Can align and adjust work to support broader project goals and strategies. +

Strategic Thinking:

Can contribute to the development of strategic plans and initiatives. +

Collaboration:

Can actively participate in team discussions, respect differing opinions, and collaborate with others to achieve common goals. +

Follow-Up:

Can independently track and follow up on tasks without requiring reminders, ensuring responsibilities are fulfilled. Skill Level Requirements + Excellent copywriting ability

• Intermediate + Ability to understand the audience and adapt communications accordingly.
• Intermediate + Ability to create compelling and exciting messages that help SHI differentiate from our competitors.
• Intermediate + Ability to generate compelling, high-quality content across various digital formats.
• Intermediate + Proficiency in the entire Microsoft 365 Suite.
• Intermediate + Strong stakeholder management skills
• Intermediate + Excellent time management and organizational skills.
• Intermediate + Ability to manage a high-volume role and multi-task several projects at once.
• Intermediate + Ability to take ownership of assigned workload/projects and follow through to completion in a fast-paced environment.
• Intermediate + Ability to work effectively within all levels of a large, distributed organization, internally and externally.
• Intermediate Other Requirements + Completed Bachelor’s degree or relevant work experience required + 2-4 years of product and solutions marketing experience in the technology industry + Experience with one or more of the following Software Solutions & Services domains: IT & Software Asset Management, FinOps, IT Lifecycle Services, Software Advisory Services, Software Renewals and Long-tail Vendor Management + Experience in content creation and collaboration with creative design teams + Position may require up to 25% travel The base salary range for this position is $57,000•$95,000.

The estimated on-target earnings, or OTE, which includes a base salary and bonus, are $60,000

• $100,000. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending. Equal Employment Opportunity
• M/F/Disability/Protected Veteran Status