Manager, Data & Analytics Position Available In New York, New York

Job Order Number:

DG0151509

Job Title:

Manager, Data & Analytics

Company:

Mediabrands Worldwide, Inc.

Location:

New York, NY

Salary:

Education:

Information Not Provided

Experience:

3 years

Hours:

40

Duration:

Full Time, Regular

Shift:

Description:

Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (

NYSE:

IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA , Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com . Position Overview At Mediabrands, Analytics, Decision Sciences, and Research works as a team, which is uniquely capable of delivering a smartly blended solution by tapping a broad set of analytical skills. The Manager, Data & Analytics is tasked with partnering with key internal and client teams to oversee measurement, insights and performance optimization deliverables. The ideal candidate can push beyond the obvious answers and quickly use the data, tools, analysis techniques and resource partners to get to the root of story. The Manager, Data & Analytics is a subject matter expert, but also eager in the desire to learn and further develop the discipline. Responsibilities Ownership of ongoing analytics and measurement programs for media planning and investment solutions Work with internal and client stakeholders to development measurement plans including establishing campaign performance benchmarks, media goals, and statistical framework Manage dashboard and insights programs across campaigns, competitive intelligence, audience analytics leveraging the Mediabrands Audience Measurement Platform Ownership of brand health survey research programs (insights development, presentations, optimization recommendations) including coordination with external measurement partners such as comScore, Research Now, and Kantar Responsible for client communication including reporting, requests and questions Manage timelines for dashboards and other client insights deliverables Required Skills and Experience Strong understanding of advertising measurement and analytics, with the ability to provide meaningful insight to the client as