DIRECTOR OF SMC EXPERIENCE DATA & COMMUNICATIONS Position Available In Spartanburg, South Carolina

Organizational Responsibilities :

Organizational Responsibilities Organizational Responsibilities :

: The Director of SMC Experience Data & Communications reports to the Vice President for Student Development.

Job Summary :

Job Summary Job Summary :

: The Director of SMC Experience (SMCX) Data & Communications is a strategic leader focused on driving student engagement, retention, and success. This role integrates data analysis with dynamic communications to enhance the student experience across the SMCX division. The Director oversees the use of the division’s CRM (Slate), manages digital communications, and implements innovative strategies to promote campus resources and events. This position serves as a key connector between departments, leading digital process improvements and communication efforts that build a vibrant and informed student community.

Areas of Responsibility :

Areas of Responsibility Areas of Responsibility :

: CRM, Data Management, & Reporting CRM, Data Management, & Reporting Serve as the division lead for

Slate CRM:

manage student data, ensure data integrity, and implement tracking and reporting systems. Collaborate with Information Technology & Analytics to optimize CRM functionality. Create dashboards and generate actionable insights that inform retention and engagement strategies. Lead digital process improvement initiatives across SMCX using Slate or related platforms. Monitor and analyze student engagement metrics to identify trends and recommend improvements. Serve as the division lead for

Slate CRM:

manage student data, ensure data integrity, and implement tracking and reporting systems. Collaborate with Information Technology & Analytics to optimize CRM functionality. Create dashboards and generate actionable insights that inform retention and engagement strategies. Lead digital process improvement initiatives across SMCX using Slate or related platforms. Monitor and analyze student engagement metrics to identify trends and recommend improvements. Communications & Content Strategy Communications & Content Strategy Develop and execute an annual student communications plan aligned with key academic and co-curricular milestones. Support SMCX departments in communication strategy development, creative content ideas, and ensuring they are being equitably featured on communication channels. Write and manage student-facing messages across email, SMS, and event announcements. Lead content development for social media, digital signage, and select web pages to drive student awareness and participation. Support graphic design and photography needs for events and promotions. Grow and engage student audiences through creative digital campaigns and social media initiatives. Oversee XHype, the SMCX student brand ambassador program, developing student leaders and ensuring peer-driven content is relevant and impactful. Other general duties as assigned by the Vice President for Student Development Develop and execute an annual student communications plan aligned with key academic and co-curricular milestones. Support SMCX departments in communication strategy development, creative content ideas, and ensuring they are being equitably featured on communication channels. Write and manage student-facing messages across email, SMS, and event announcements. Lead content development for social media, digital signage, and select web pages to drive student awareness and participation. Support graphic design and photography needs for events and promotions. Grow and engage student audiences through creative digital campaigns and social media initiatives. Oversee XHype, the SMCX student brand ambassador program, developing student leaders and ensuring peer-driven content is relevant and impactful. Other general duties as assigned by the Vice President for Student Development Collaboration & Leadership Collaboration & Leadership Lead SMC’s fall and spring check-in process including scheduling student check-in times, portal updates, and communication plans. Act as primary liaison to the SMC Marketing and IT/Analytics teams for student-related projects. Provide training and support for staff using Slate for communications and retention initiatives. Support major college events including Orientation, Open House, Move-In, Enrollment Days, and Commencement. Serve on key division committees such as SMCX Leadership, Involvement, and First-Year Experience. Stay current on trends in student engagement, digital communications, and CRM technology. Lead SMC’s fall and spring check-in process including scheduling student check-in times, portal updates, and communication plans. Act as primary liaison to the SMC Marketing and IT/Analytics teams for student-related projects. Provide training and support for staff using Slate for communications and retention initiatives. Support major college events including Orientation, Open House, Move-In, Enrollment Days, and Commencement. Serve on key division committees such as SMCX Leadership, Involvement, and First-Year Experience. Stay current on trends in student engagement, digital communications, and CRM technology.

Skills, Knowledge and Abilities :

Skills, Knowledge and Abilities Skills, Knowledge and Abilities :

: Excellent written, verbal, and interpersonal communication skills. Strong attention to detail and organizational skills; able to manage multiple projects simultaneously. Customer-service orientation and a collaborative, team-minded approach. Basic graphic design and photography skills; proficiency with Adobe Creative Suite a plus. Self-motivated, creative, and adaptable to changing priorities. Excellent written, verbal, and interpersonal communication skills. Strong attention to detail and organizational skills; able to manage multiple projects simultaneously. Customer-service orientation and a collaborative, team-minded approach. Basic graphic design and photography skills; proficiency with Adobe Creative Suite a plus. Self-motivated, creative, and adaptable to changing priorities. Comfort working with both quantitative and qualitative data. Comfort working with both quantitative and qualitative data.

Working Conditions :

Working Conditions Working Conditions :

: This is a full-time, on-campus position. This role requires in-person collaboration with students, faculty, and staff. Occasional evening and weekend hours are expected for campus events and special projects.

Physical Requirements :

Physical Requirements Physical Requirements :

: Ability to move around the campus and frequently climb a flight of stairs in the residence halls. Manual and physical dexterity and visual acuity are needed to operate a computer keyboard and handle paper documents. Sufficient near vision acuity to read information appearing on a computer monitor, in handwritten form, and printed on paper. Ability to move around the campus and frequently climb a flight of stairs in the residence halls. Manual and physical dexterity and visual acuity are needed to operate a computer keyboard and handle paper documents. Sufficient near vision acuity to read information appearing on a computer monitor, in handwritten form, and printed on paper. Adequate hearing and verbal abilities to communicate effectively in person and by telephone. Adequate hearing and verbal abilities to communicate effectively in person and by telephone.

Education and Experience :

Education and Experience Education and Experience :

: Bachelor’s degree required. 2-5 years of experience in communications, CRM management, or data reporting (Slate experience preferred). Proven ability to manage multi-platform communication strategies. Familiarity with data visualization tools (Excel, Tableau, Power BI) and website content management systems. Bachelor’s degree required. 2-5 years of experience in communications, CRM management, or data reporting (Slate experience preferred). Proven ability to manage multi-platform communication strategies. Familiarity with data visualization tools (Excel, Tableau, Power BI) and website content management systems. Strong writing and editing skills, with the ability to tailor messages to diverse student audiences. Strong writing and editing skills, with the ability to tailor messages to diverse student audiences. About the

College :

Founded in 1911, Spartanburg Methodist College is a private residential liberal arts institution serving a diverse student population within the United Methodist Connection. Since its founding as the first co-op school in the nation, SMC has remained dedicated to its mission to connect education and employment. After over 100 years as an Associate Degree granting institution, the college launched its first bachelor’s degree in 2019. SMC is growing significantly, adding new programs, and consistently evaluating operations because of a campus-wide commitment to innovation and a passion for designing all campus programs to serve its student population intentionally. Today, the college’s emphasis on education and employment includes a unique professional development concentration comprised of eight required courses for students seeking associate and bachelor’s degrees. SMC is committed to its student demographic and believes that global impact is possible through their success. Spartanburg Methodist College does not discriminate on the basis of race, color, creed, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation or any legally protected status in any personnel action regarding the recruiting, hiring, and promotion of faculty and staff members. All offers of employment are contingent upon satisfactory results of a background investigation. SMC participates in the federal E-Verify program . SMC does not maintain an open application file. Unsolicited resumes will not be considered. About the

College :

Founded in 1911, Spartanburg Methodist College is a private residential liberal arts institution serving a diverse student population within the United Methodist Connection. Since its founding as the first co-op school in the nation, SMC has remained dedicated to its mission to connect education and employment. After over 100 years as an Associate Degree granting institution, the college launched its first bachelor’s degree in 2019. SMC is growing significantly, adding new programs, and consistently evaluating operations because of a campus-wide commitment to innovation and a passion for designing all campus programs to serve its student population intentionally. Today, the college’s emphasis on education and employment includes a unique professional development concentration comprised of eight required courses for students seeking associate and bachelor’s degrees. SMC is committed to its student demographic and believes that global impact is possible through their success. About the College Spartanburg Methodist College does not discriminate on the basis of race, color, creed, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation or any legally protected status in any personnel action regarding the recruiting, hiring, and promotion of faculty and staff members. Spartanburg Methodist College Spartanburg Methodist College does not discriminate on the basis of race, color, creed, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation or any legally protected status in any personnel action regarding the recruiting, hiring, and promotion of faculty and staff members. All offers of employment are contingent upon satisfactory results of a background investigation. SMC participates in the federal E-Verify program . All offers of employment are contingent upon satisfactory results of a background investigation. SMC participates in the federal E-Verify program E-Verify program . SMC does not maintain an open application file. Unsolicited resumes will not be considered. SMC SMC does not maintain an open application file. Unsolicited resumes will not be considered.